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Source
Raw Footage
Semantic Codec
Compressed Footage
Semantic Video
Data Lake
AI Agents

H.264/H.265 compresses frames. BLUE compresses meaning.

A post-encode semantic layer that encodes what matters — objects, events and behaviours — as structured data at the moment of capture.

Layer 1

Semantic Codec

BLUE compresses the inbound video up to ~90% and encodes what matters — objects, events and behaviours — as structured data at the moment of capture.

Raw Footage
Semantic Codec
Compressed Footage
Semantic Video
Data Lake
Raw footage
Compressed Footage
Without BLUE · RAW/H.264/H.265/VP9
2,000 GB stored/month
Nothing is extracted during compression - your AI agents must decompress and scan every raw pixel downstream.
With BLUE · Semantic Codec
200 GB stored/month
Semantic extraction happens during compression - your AI agents process relevance, not raw pixels.
H.264/H.265 compresses frames. BLUE compresses meaning.
A post-encode semantic layer that plugs into your existing pipeline. No encoder rewrite, no camera replacement. BLUE identifies what matters, objects, events and behaviours, and encodes that as structured data at the moment of capture. Perception-based, not motion-based.
Camera H.264/H.265 Encoder BLUE Semantic Layer Storage · Search · Audit

AI-Native Video Data Lake

BLUE is one platform, built in three layers, that turns the video your cameras already capture into something AI can use: compressed for meaning at the source, structured as data, and acted on in real time.

SCROLL

AI on every camera used to be too expensive. Not anymore.

H.264 was built in 2003 for human eyes. Using that footage for AI means decompressing and analyzing every frame, so storage, bandwidth and compute all rise together. BLUE removes that at the source.

90%
Up to 90% less storage
Months of footage at a fraction of the cost.
~300 Kbps
Per camera
AI runs even at low-bandwidth sites.
8x
Compute cut at the source
AI processes meaning, not pixels.

It was never a storage problem or a compute problem. It was a codec problem.

The first semantic codec for video. Everyone else builds on top of one designed for human eyes.
Layer 02
BLUE CORE
THE EVOLUTION
Three generations of data infrastructure. Video is the third.
Data Warehouse
Data Warehouse
Structured business data made queryable.
Built to answer what happened across transactions and operations.
Data Lakes
Data Lakes
Raw data collected at scale for future analysis.
Built to store everything, even before its value is fully understood.
Video Data Lake
Video Data Lake · BLUE
Video transformed into searchable, structured intelligence.
Built to reveal what happened, why it happened, and what to do next.
Built on the semantic codec. So meaning is native, not extracted after the fact. The first compression-native video data lake.

Video is the largest data source on earth.
Almost none of it reaches AI.

Because it is stored as files, not data. BLUE changes that: the meaning-rich stream
becomes a Semantic Video Data Lake, a structured database of everything your cameras see.

Ask your cameras anything.
Natural-language question and answer over live and archived footage - answered in seconds, with evidence clips.
Ask your cameras a question…
BLUE command center
One system across every site, not one screen per camera.
CAM 01 CAM 02 CAM 03 CAM 04 CAM 05 CAM 06 CAM 07 CAM 08 CAM 09 CAM 10 CAM 11 CAM 12
Value Compounds Over Time
Video stored with context and meaning grows more valuable, not just older.
Files just age Semantic data compounds TIME
Layer 03
AI AGENTS

AI Agents: where intelligence becomes action.

Domain-trained agents run on the data lake, built as specialists for each industry. They detect, alert with evidence, recommend the next action, and act inside the systems your teams already use.

QSR restaurant zones
AGENT ALERT just now
EVIDENCE CLIP ▸
Take action
₹8,000 – ₹15,000 is leaving each of your outlets, every month. Undetected.
Warehouse zones
AGENT ALERT just now
EVIDENCE CLIP ▸
Take action
Your warehouse runs on one equation. Rs. per cubic foot.
Oil & gas site zones
AGENT ALERT just now
EVIDENCE CLIP ▸
Take action
Manufacturing plant zones
AGENT ALERT just now
EVIDENCE CLIP ▸
Take action
QSR
AGENT ALERT just now
Drive-thru wait exceeded 4 min
Lane 2 · suggest opening counter 3
EVIDENCE CLIP ▸
Take action
The use cases shown are examples, not limitations - custom use cases can be created for any agent to fit your operations.
Detect
Events, risks and anomalies, continuously.
Reason
Connects events across cameras and time to understand what is happening.
Alert
Content-rich alerts, with the clip and context.
Recommend & Act
Next-best-action, turning video into a decision.
OUR CUSTOMERS

Trusted on the ground, across industries.

Altius logo — BLUE customer
Britannia logo — BLUE customer
Haldiram's logo — BLUE customer
Hindustan Petroleum logo — BLUE customer
MAFFFL logo — BLUE customer
HMEL logo — BLUE customer
Dev Milk Foods logo — BLUE customer
TCIL logo — BLUE customer

Real Results from Real Deployments

BLUE gave the retail outlet a single, continuous view of forecourt operations and safety - from vehicle flow and dispenser utilization to crew discipline and high-risk deviations. Instead of depending on manual rounds, teams got time-stamped alerts and shift-wise reports that made exceptions visible and actionable.

70%
Manual Audit Time Saved
32%
Fewer Repeat High-Risk Deviations

BLUE gave the fuel farm always-on safety + gate control - tracking TT queues and obstructions, enforcing PPE and no-mobile-phone policy, and alerting instantly on fire/leak/spillage and intrusions.

92%
Automated Entry/Exit Visibility
310
Safety Violations Logged / Week

BLUE gave the outlet always-on front-of-house monitoring - tracking footfall, flagging cashier absence and cash-counter risks (including cash pocketing), and enforcing hygiene SOPs like hairnet, sleeves, uniform, shoes, and uncleaned tables.

24×7
Operational Visibility
185
SOP & Loss-Risk Events Logged / Week

Truck turnaround time wasn't a mystery anymore. BLUE pinpointed the real bottlenecks: queue build-up, dock idle gaps, and load/unload delays shift by shift, and also flagged unsafe handling practices that were quietly driving product damage. The result: clear, evidence-backed actions instead of guesswork.

18 min
Average TAT Delay Attributed to Root Causes
53
Unsafe Handling Incidents / Week

BLUE gave a large cinema chain a continuous check on two revenue leak points - high-value F&B outgo and unauthorized auditorium entry. By matching counter activity and item movement with expected sales, and comparing seat-sold data with real occupancy, BLUE surfaced pilferage patterns and exceptions with timestamped evidence.

85%
Faster Pilferage Investigation
3%
Ticket Mismatch Detected

Instead of relying on manual rounds and incident-driven reviews, BLUE continuously detects SOP and safety violations and auto-generates shift-wise reports - so supervisors get a clear, timestamped view of what went wrong, where, and how often.

42/day
SOP + Safety Violations Detected
70%
Manual Audit Time Saved

The same footage. A completely different system.

INTELLIGENCE
DATA
AI MODELS
SEARCH
COST
THE OLD WAY
Analytics bolted on after the fact, on a standard codec
Manual scrubbing and tagging, camera by camera
Giant general-purpose models, in the cloud
Limited, keyword-based or non-existent search
Expensive, GPU-heavy, cloud-dependent stacks
BLUETHE BLUE WAY
Meaning compressed at capture, inside the codec
One unified video data lake across every camera
Domain-tuned small models, running at the edge
Ask in natural language - true semantic understanding
1/8th the costof a standard edge device
WHAT IT MEANS FOR YOU
Insight the instant footage lands
Query every site as one - no camera-by-camera hunting
Dramatically lower compute cost - no cloud egress bills
Find any moment in seconds, in plain English
Deploy 8× more cameras on the same budget
TRUST & SECURITY

Enterprise-grade security, certified end to end.

Your video, your control. BLUE is built on certified systems, layered security controls, and deployment you choose - cloud, on-prem or hybrid.

CERTIFICATIONS & COMPLIANCE
ISO 27001
ISO 27001
Information security management
ISO 9001
ISO 9001
Quality management systems
PDPA compliant
PDPA
Personal Data Protection Act
GDPR compliant
GDPR
EU data protection compliance
SECURITY CAPABILITIES
Data Encryption
End-to-end encryption in transit and at rest.
Role-Based Access
Granular permissions scoped to every user.
Audit & Logging
Full activity trails for every action.
Secure by Design
Security built into every layer from day one.
On-Prem Deployment
Keep data fully within your own environment.
Flexible Deployment
Cloud, on-prem or hybrid - your choice.
Reliable & Resilient
High-availability architecture and backups.
Secure Infrastructure
Hardened, monitored cloud foundations.
Contact - AI Governance Committee: ai-governance@myblue.ai|Report an AI concern: trust@myblue.ai
IN ONE LINE

The cameras you already own, finally able to reason.

We did not set out to build another analytics tool. We rebuilt what video is: the Semantic Codec encodes meaning at capture, the BLUE core makes it queryable, and AI Agents act on it. Together, that is AI-Native Video Data Lake.

See it on your own cameras, a short proof on your live footage shows exactly what BLUE changes.

connect@myblue.ai · Bengaluru · Mumbai